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10 Tips to Reduce Bounce Rate and Boost Your Conversions

10 Tips to Reduce Bounce Rate and Boost Your Conversions

  • JGP Solutionos
  • 3rd April 2020
  • Digital Marketing

When your website isn’t giving the proper results that you need, it means there’s likely some kind of issue is rising between website visitors and conversion. Fix that difficulty and you’ll see more action and a higher conversion rate. Much of the content written about how to improve your website offers a bunch of generic tips for improving your site. there’s a certain allure to the idea that you can just make a few small changes and radically improve your conversion rate.

What is Bounce Rate?

The bounce rate is the percentage of users who arrive on your website and choose to leave without going to a second page.

A higher bounce rate indicates that you were not able to convince the user to visit and act on your call-to-action.

A visitor can bounce from your site by clicking on another link to a different website or by clicking the back to leave your website or else in other situations for closing the open window and entering to another a new URL, or due to a session time out.

How to Reduce Your Bounce Rate

Here are the 12 tips to reduce your bounce rate.

1. Render a Better Overall User Experience

User experience” envelops all aspects of the end-users communication with the company, its services, and its products Creating a usable website that seems identically great on all platforms and devices is the first step to control and to reduce your bounce rate. Carefully watch out how your users behave and what influences their decisions.

2. Make Your Site Readable

Make sure that the text on your website is easily readable on all devices. It shouldn’t be too small or too larger else users will have to look or zoom in to read it. Be the focus on your font sizes that are large enough on smaller screens.
Typography or readability isn't just limited to picking the font size and colour. You furthermore may get to confirm that the text on your website looks beautiful. There should be enough line spacing, padding, and margins to form the text look clean and delightful.
Another important point to think about is that the language and elegance you select to use on your website. Use easy-to-understand language during a normal conversational tone.

3. Target Abandoning Users

Despite all of your efforts, sometimes a user should want to go away your website. It’s not your fault, maybe something came up in their personal life, and that they just had to go away.
Now you've got two choices: you'll either allow them to go, otherwise you can convert them into a subscriber.
You can track when a user is close to leave your website and show them a targeted message at the precise moment. this is often a highly effective technique with a proven success rate.

4. Target Engaged Users

Often your engaged users also can bounce without taking any action. This is often quite common for blog posts and resources section.The user came to your article, found what they wanted, and that they leave that’s normal).
But that doesn’t help your conversions. During this case, you would like to point out your users with the foremost relevant offer.
By page-level targeting, you'll show visitors customized offers supported the pages they visit, traffic source, and more.
This will assist you reduce your bounce rate, boost engagement, and conversions.

5. Optimize Your Call of Action Placement

Most users decide whether or not they sort of a website within the first few seconds. Often with just an easy glance at the visible area without scrolling. This area differs from one device to a different . Make your call to action clear and honest. Misleading users will create a nasty user experience which is that the favourite reason for top bounce rate and low conversions.

6. Improve Your Site’s Speed

users structure their mind a few website within the first couple of seconds. don’t waste this point showing them a blank page loading scripts and downloading content. to hurry up your site, you ought to optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider. One of the quickest and easiest ways to stay your website speedy is by employing a CDN. Find the proper one for you on our list of the simplest CDN providers to hurry up your website.

7. A/B Testing + Targeted Landing Pages

Create the landing pages, targeting different audiences, regions, keywords, totally different etc.
If you're serving a world wide audience, then you need to detect a user’s location and show them a localized landing page. By Showing content on their own language, and cultural background greatly improves user experience engagement.

8. Use Videos to interact Your Audience

Videos are highly engaging and grab attention quite text or maybe images. You’ll use a full screen video as a background, or add it next to your call of action. Videos are powerful. You’ll use animations, music, audio, narration, colours, then many various sorts of persuasion tools

9. Use High-Quality Images to Captivate User Attention

The reason numerous websites use high-quality photographs as full screen backgrounds is that they need proven to be very effective. Companies like Google that were famous for his or her plain white background and minimalistic layouts are now using high-quality images on their landing pages. Images are another effective tool that you simply can use to decrease your bounce rate. you'll use these high-quality images as full screen backgrounds, parallax backgrounds, background slides, or as inline images next to your call to actions.

10. Let Your Customers represent You

Convert your testimonials into success stories with actual storytelling elements like audio, video, illustrations to showcase your clients. People love success stories and that they would want to read more.