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5 Misleading facts about Digital Marketing

5 Misleading facts about Digital Marketing

  • JGP Solutionos
  • 25th Feb 2020
  • Digital Marketing

With digital marketing used far and wide in the whole world, this three decade old technology has still many wondering the exact concepts and basics of it. This is true as many still are novice to this concept, and are still under the impression that digital marketing is difficult and cumbersome as compared to the traditional marketing methods.

Digital marketing has many advantages

  • Is hassle free
  • Breaks demographic barriers
  • Has least wastage and less loss to environment
  • Has a wide reach
  • Cost effective
  • Can be traced

Very few people still have their faith in traditional kinds of marketing , as they basically are unaware of the benefits of digital marketing and are novice to the fact that digital marketing has more pros than cons. This can be due to their ignorance towards latest trends, or simple misconceptions about the idea of digital marketing.

Here is the list of various misconceptions regarding digital marketing

1. Digital marketing requires digital knowledge

This is one of the most important reasons that digital marketing is not opted by many of the entrepreneurs. The reason being, they have a preconceived notion that digital marketing needs certain special knowledge about digital marketing and only then you can opt for advertising via digital media. It is true that having knowledge in digital marketing can prove beneficial if you have basic knowledge about digital marketing, but it is not at all necessary to have knowledge about it. Then what to do in such a situation? Simple. Hire a digital marketing agency that will take care of all the requirements and help your business earn a better ROI ultimately.

2. Time consuming

Well, any new thing requires a lot of patience and so, when you opt for digital marketing, or any other marketing for that matter, just hold your horses. Having patience is the key for any business, be it a traditional kind of marketing or digital marketing. It will definitely take time as the steps involved in the process can seem lengthy at first, but once everything is done, it will hardly take much time and resources. It might feel like a herculean task to set up a website, Pay per click and optimization of search engines. But there is one solution for this. Hire an expert digital marketing agency which makes the whole process hassle free.

3. Misconception of huge investment

Many newcomers / start-ups have this misconception that digital marketing that it takes a lot of money to market digitally. This is not exactly true, as the starting costs are always high, but less when compared to traditional marketing. Once the marketers are accustomed to this, they will hardly find it expensive as they will weigh its benefits more than the costs. And by seeing it’s advantages, they will definitely feel that t is no longer expensive.

4. SEOs is slow and does not show results

SEO that is search engine optimization is an organic technique. That means it is free of cost, that way it requires certain extra hard work when compared to other techniques. Though it is slow, it completely aligns with any business module therefore making it the most preferred technique, in spite of it’s slow speed. Once you start using the correct SEO and become adept with the technique, it hardly takes time.

5. Social media marketing strategy

Digital marketing and social media marketing are completely different things. Social media marketing is just a part of digital marketing. And social media marketing doesn't cover every aspect of digital marketing. Though it is an important part, there are so many other tools and techniques that are part of digital marketing.

The Conclusion

  • Be vigilant of all the digital marketing trends and do not get carried away with notions
  • If you cannot do this personally, hire a digital marketing agency service provider to do it all for you.
  • Be patient
  • Try to look out for what is your budget and act accordingly.
  • Take the help of the internet to find out the latest on going digital trends and also be in tune with it.