Nowadays, Instagram is one of the preferred platforms for marketing and brand promotion. The reason behind its popularity is its visual-centric approach. With more than 1 billion monthly users, Instagram gives a robust opportunity to reach one's target audience without much effort. Believe it or not, finding your prospect and branding your business on Instagram is much easier than on any other platform. You just have to take care of few things and follow a proper step-by-step method to leverage the traffic on Instagram. We have curated a list of things you should follow in order to lift your brand identity on Instagram.
First of all, never mix your personal account with your business account; keep both of them segregated. Set a proper business account with your company logo in the profile picture, description, and URL to your business website.
Once you have updated all the required information on the account, you have to make sure that you are using the same logo and tagline everywhere because consistency is the key when it comes to branding. Apart from that, your bio must be interesting along with being informative so that it can drive engagement.
Before you make the first step, you must be clear about your WHY. Ask yourself – What do you want to achieve through Instagram. It can be anything from spreading brand awareness , acquiring new customers, increasing followers and traffic, etc. You must know your priorities clearly before publishing your first post. Well-defined goals will help you reach your business objective sooner.
We have already discussed earlier that consistency is the key. That's why you have to maintain it throughout your posts by setting a theme, style, and pattern. For example, you can choose the same font and theme colour in all your post. It makes the page look clean and organized. If you use different colours without maintaining a pattern on your page, it won't be easy to project yourself as a brand.
Visual assets play the most important role in leveraging social media. When you share interesting and captivating images related to your product and service, it can increase your sales and revenue. All you need to do is to grab their attention by posting about your offering some way or the other. The more active and compelling you will be on Instagram, the better traffic and engagement you will receive.
You can't afford to miss Hashtags if you want to be visible on Instagram. Hashtags connect your post to a specific topic and increase its visibility all over Instagram. You can visit tools like Hashtagify and Tagsfinder to find some good hashtags. You can also spy on Instagram influencers and your competitors to get some interesting hashtags. You should also create one hashtag of your own to turn your business entity into a brand.
If it is about branding, you must be active and consistent on Instagram to maintain your brand's visibility. Make sure you post relevant and quality content on a regular basis and receive enough engagement on your post. Being active also includes following others and commenting on their posts. In this way, you can also network and build a community just by interacting with others.
Whatever you are doing, keep a check on the followers and engagement you are getting on your account. If you are not getting the estimated number of followers, you must improve the quality of your content along with increasing its frequency. By keeping track of increment on followers, you can analyse which post is working well. It will help you to find out the most fruitful content, which eventually impacts your overall success. Once you understand the factors which are bringing traffic, it will be easier for you to accelerate it.
Going live or uploading videos cultivates the credibility and trustworthiness of a brand. You should never overlook the significance of going live or using IGTV for informing your prospects about your brand. When you interact with your target audience directly through a live stream or a video, you make an impactful approach towards converting them.
Once you are receiving enough traffic on your Instagram, you can also bring the content from other accounts and repurpose it here. While repurposing the content, make sure you have adjusted the presentation a bit. Copy-paste may not help you that much; rather, you should rephrase or change the content format before reusing it.
One of the most effective ways to grow your Instagram following is to partner up with accounts with a similar following. All you need to do is post a picture with them on their account while leaving your account's link. Once your post is there, your job is done. Now you just have to sit and watch your increasing followers. Trust me; it works most of the time.
Now that you have understood how you can turn your business into a brand, you must be ready to release your first post. We hope our step-by-step process will help you to hit your target soon. All the best